Are you educated about online marketing maven? How much of that knowledge pertains to Facebook? Are you a traditional marketing that needs to know more about Facebook?

Have you looked into using custom tabs on your Facebook page? These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.

Contests are a good way to increase interest in your company. Provide people with coupons or even a product when they share or Like your page.Always award the prize or you’ll ruin your reputation.

You must know when it’s okay to post on another person’s Facebook page about your business. If you post on someone else’s page, it can lead to attention. Just be sure you’re getting positive attention. Make postings on other Facebook pages only if you have worthy content. Spamming is something you should never do.

Always be professional image you want to convey.

If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Random customers have no incentive to keep up with your posts. Invest in targeted Facebook ads instead.

Make sure any content you publish online is at least linked to from your Facebook. If you publish a blog, post a link and summary of each blog post to your Facebook page.You can even link your Twitter account to the Facebook page and have all tweets show up there as well.

Always respond to people when they make a post to your Facebook wall. If people take time to make contact, you should dedicate some of your time to respond. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

You may wish to create a group rather than a page. A Facebook group creates a community of users all interested in a common topic. You can utilize a group and a page to give updates and if it makes sense for your business.

You don’t want to be sharing updates that are not actually related to your own content. Only post content that your subscribers are interested in hearing about. Your personal account should be used if you have personal things you want to talk with people about.

Use the custom tabs to make your Facebook page more efficient. The tabs let you present your information to make it easier for customers to navigate. For example, if you have a contest going, you can create a tab just for that.

Make a personality for your brand. Boring content makes your brand look boring, too. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”

Custom Audiences will let you to personalize the emails that you send. This is a good way to improve your conversion rates and reduce what you spend to develop your campaign.

Try finding thoughtful leadership opportunities. Facebook offers a great place to become a leader within your niche. Look for any and every opportunity to address questions and concerns. This is a good way to meet new people and grow your fan base.

One easy way to get people to engage with your brand is to give away something. Offer a freebie to anyone who likes your newsletter or subscribes to your social media pages.

Respond to the questions and comments on your Facebook page. This include comments in your inbox as well ones posted on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.

Offer something exclusive deal to those that “like” your page. Likes are something that can draw new attention to your Facebook page popular. Think about something that’s exclusive and free if they give your page. It could be something everyone or offer a sweepstakes. People find it easy to click if you give them an incentive that is worth their time.

Get your fans chatting with you and each other. If someone starts a conversation about something you’ve posted, let them continue talking. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Only intervene if the thread could offend someone.

Companies that only have rare contact with customers may not need a page on Facebook for their business. Your customers will not be following posts. Invest your marketing dollars in ads targeted for Facebook ad instead.

Use a design that’s like your website for Facebook. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. This will help people make the connection between your page and your brand. On the other hand, having two totally different pages can make customers confused.

Social Media

Post a variety of information, but make sure it’s all relevant. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Finding new ways of engaging with your customers is critical to keep their interest. Encourage them to submit pictures for a display, or raise questions they can interact with.

Don’t think that Facebook is the best choice for social media purposes. While it is an incredibly popular concept, each demographic has its preferred social site. Research your target demographic audience is using the social media sites they are.

Look for opportunities to use Facebook matchmaking to improve your brand’s visibility. There may be a time when you can introduce two people. Do it. This will allow people to share a story with people they know and it will have your brand in the story. All the while, they will be promoting you through Facebook.

You should spend real time and effort into your Facebook marketing. Facebook is a huge deal and marketing on it will help to expose your company to many people. If you are about to utilize somebody who already has too much work to do, you’ll never get the traction that’s possible using this social media. Put some real time and money behind it to succeed at it.

Learn all you can about how Facebook functions. When you know all about Facebook and how to use it, it will be easier to take advantage of it. Go to Facebook’s help center and learn more about things that a lot of subscribers are not even aware of. You will enjoy the outcome.

Always know exactly why you’re using Facebook. Don’t have a page just for the sake of having one. Do you want to speak with your customers something? Or do you have one so your customers get in touch with you?

If you have an outlet or store for your company, use Facebook’s check-in function. Let your customers update Facebook statuses by using your store as a check in point. This can help reach friends of current subscribers.

Try responding to every comment you get.This includes those you get in the inbox and those you see on your page. This takes some extra effort and hard work, however your subscribers are sure to appreciate the personal touch.

Use Facebook to help promote sales while building a list of friends. Try handing out loyalty coupons to long time followers, and offer giveaways to both new and old followers alike. If you don’t offer older friends any incentives, they’ll be less interested in your business and may un-friend you.

Get involved in conversations that are taking place on your page. You can either start conversations yourself or use a question to get them going. Once you get a conversation going, join in on their conversation. The more you talk with them, the more you are going to be seen as an individual entity rather than a faceless firm.

If you’re not immediately successful, don’t get discouraged about using Facebook as your marketing strategy. All types of marketing require time and effort, and Facebook is no different. Give it enough time to work; once you build up a follower base you will see sales increase from your Facebook marketing efforts.

Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. Of course, this only works if these tips are implemented. Begin to plan a campaign now, and put these tips to good use.

Add a picture to all your updates. When you need to get in touch with your customers, a good picture is the best way to do this. Use products, employees, and some other subjects to boost the updates messages and can make a better impression on the readers.